Your privacy is important to Smileyshack.com. This privacy statement provides information about the personal information that Smileyshack.com collects, and the ways in which Smileyshack.com uses that personal information.

Personal information collection

Smileyshack.com may collect and use the following kinds of personal information:

• Information about your use of this website (including pages that you visit, the duration of your visit, content that is accessed or shared during your use of the website and any feedback or information that you input into the website during your visit, any information that is gathered by analytics tools for the purpose of improving the user experience of the website);

• Information that you provide using for the purpose of registering with the website (including your e-mail address, mailing address, phone number, instant messaging handle, and other personally identifiable data that may be collected from time to time as part of regular account registration at Smileyshack.com);

• Information about transactions carried out over this website (including premium charges via mobile devices, credit cards and other payment instruments);

• Information that you provide for the purpose of subscribing to the website services (including the personally identifiable information outlined above and information pertaining to your method of payment, including, your mobile phone number);

• Any other information that you send to Smileyshack.com.

Using personal information

Smileyshack.com may use your personal information to:

• Administer this website;

• Personalize the website for you;

• Enable your access to and use of the website services;

• Publish information about you on the website;

• Send to you products that you purchase;

• Supply to you services that you purchase;

• Send to you statements and invoices;

• Collect payments from you; and

• Send you marketing communications

Where Smileyshack.com discloses your personal information to its agents or sub-contractors for these purposes, the agent or sub-contractor in question will be obligated to use that personal information in accordance with the terms of this privacy statement.

In addition to the disclosures reasonably necessary for the purposes identified elsewhere above, Smileyshack.com may disclose your personal information to the extent that it is required to do so by law, in connection with any legal proceedings or prospective legal proceedings, and in order to establish, exercise or defend its legal rights.

Securing your data

Smileyshack.com will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.

Smileyshack.com will store all the personal information you provide on its servers which are secure.

Cross-border data transfers

Information that Smileyshack.com collects may be stored and processed in and transferred between any of the countries in which Smileyshack.com operates to enable the use of the information in accordance with this privacy policy.

In addition, personal information that you submit for publication on the website will be published on the internet and may be available around the world.

You agree to such cross-border transfers of personal information.

Updating this statement

Smileyshack.com may update this privacy policy by posting a new version on this website.

This privacy policy was last updated on 10^th day of October 2011.

You should check this page occasionally to ensure you are familiar with any changes.

Other websites

This website contains links to other websites.

Smileyshack.com is not responsible for the privacy policies or practices of any third party.

Contact Smileyshack.com

If you have any questions about this privacy policy or Smileyshack.com treatment of your personal information, please write:

• By email to privacy@smileyshack.com